St. Petersburg Chamber of Commerce
the lateral, angled lines reference the new pier park and sunshine skyway bridge, iconic landmarks of the st. petersburg area. to emphasize the st. petersburg area is more than its structures however, the central organic symbol contrasts the geometric line work and is inspired by tropical foliage and native wildlife. the central, organic flag also functions as a dart, compass rose, or map marker pointing south, and encouraging travel to the st. petersburg area. on the curved version of the logo, the flag points to the “s” in st. petersburg.
elizabeth herrmann + ryan shelley: collaborative design studio & team-teaching duo. subjected to the digital/physical arena of mitigated communication systems, our commentary is rooted within this collision/dialogue: you can think of him as activist and her as altruist. if he’s a designer, she’s an artist. when connectivity is stripped of humanity, we hyper-interact, or re:act. via the “re:” projects, we generate interruptive humanistic commentary on critically detached communication using lo-fi, democratic means.